Asia-Pacific’s premier Doublebill event grows with increased MICE and corporate travel delegates and sold out exhibition floor
Singapore, 25 September 2009 – TTG Asia Media, the organiser of the combined IT&CMA (Incentive Travel & Conventions, Meetings Asia) and CTW (Corporate Travel World) Asia-Pacific, is pleased to announce that the tradeshow has maintained its foothold as the region’s premier MICE (Meetings, Incentives, Conventions, Exhibitions) and Corporate Travel event in the light of a recovering global economy, with steady increase in attendance by MICE and corporate travel delegates and an exhibition space sell-out.
Into its 17th and 12th year respectively, IT&CMA and CTW will be held at the Bangkok Convention Centre (BCC) at CentralWorld, Thailand, from 6 to 8 October 2009. More than 2,000 leading industry professionals from Asia-Pacific and the rest of the world are expected to attend the Doublebill event (two shows in one location), driven by the theme “Feast on Asia!”.
For a start, buyers and exhibitors in key markets have maintained their support and even expanded in several areas. Darren Ng, Managing Director of TTG Asia Media, commented, “The implementation of strategic marketing and partnerships with industry partners has led to an increase in the number of MICE and corporate travel buyers from Australia, Belgium, China, Germany, Hong Kong, India, Korea, Mexico and Spain. The Doublebill event will also be welcoming new buyer delegates from Qatar, Romania and Tunisa. With a strong pool of close to 350 buyers, sellers can be assured of a fruitful time at the event.”
The corporate travel managers/planners’ segment has recorded a 25 per cent increase from last year as hosting privileges are extended to corporate travel professionals outside the Asia-Pacific region for the first time. Participants from countries with established business travel markets, such as Germany, Switzerland and the US, will be present.
Apart from achieving a full-house exhibition floor, IT&CMA and CTW 2009 has garnered strong support not only from our long-time exhibitors, but also the new industry players. Country and state pavilions, namely Thailand, Macau, Korea, Malaysia, Japan, Singapore, The Philippines, India, Taiwan, Sabah, Brunei, Indonesia, Busan, Spain, Busan and Hawaii, have all returned in the 5,500 sqm show floor this year.
Host country, Thailand, leads with the biggest booth space of 300 sqm and brings in 81 co-exhibitors, followed by Macau with 260 sqm. Seoul Tourism Organization, which was under the Korean pavilion in 2008, will enthrall with their own 60 sqm pavilion.
CTW exhibitors will benefit from the value-added services on top of their existing CTW exhibiting package this year, which includes an extra thirty-minute presentation at the CTW Technology Lounge (Booth E19), to engage with delegates. This initiative is in addition to the booth space and table-top in the dedicated one-hour CTW Networking Session with corporate travel managers/planners. The additional presentations will be held over two days, on 7 and 8 October at the Exhibition Hall, Level 22, BCC. The Technology Lounge is open to all delegates, and presenters may also invite their guests and clients.
IT&CMA and CTW will also bring delegates in the association and corporate travel professions improved educational benefits this year, as a result of international partnerships with recognised institutions. IT&CMA delegates will gain from the enhanced conference and educational content with the launch of the “Association Professional Competencies” course leading to the Professional Association Executive (PAE 101 – Part 1) certificate; a joint collaboration between TTG Asia Media, Australian Society of Association Executives (AuSAE) and Canadian Society of Association Executives (CSAE). CTW Asia-Pacific is also pleased to present the “Fundamentals of Business Travel” starter course leading to the Corporate Travel Expert (CTE®) designation for the second year, conducted by National Business Travel Association (NBTA).
The courses will be held between 5 and 6 October 2009. Visit www.itcma.com.sg for more information.
