Abu Dhabi: The Abu Dhabi National Exhibition Centre, owned by ADNEC (Abu Dhabi National Exhibitions Company), will be the host venue for the inaugural
Middle East edition of SIAL, the world’s largest exhibition for the global food industry.
To be held from 15 to 17 November 2010, SIAL Middle East 2010 will bring together professionals involved in buying and selling food products and services to see new ideas, innovations and conduct domestic and international
business.
SIAL, one of the world’s leading trade exhibitions for those involved in the food industry, was created in 1964. Held every two years in Paris,
it attracts more than 147,000 visitors from 185 countries who come to meet
over 5,500 exhibitors from 101 countries.
SIAL Middle East will be the latest event to join SIAL Group, the SIAL
network of exhibitions which are presently held in Paris, Shanghai, Montreal
and Buenos Aires.
“The rapidly changing food marketplace means that there is a real need
to expose the latest trends, innovations, and equipment” says Bernard Becker,
Chairman of Comexposium, the organisers of SIAL. “The Middle East is one
of the most buoyant markets and we look forward to introducing the brand
in Abu Dhabi, the UAE capital”.
“We are very pleased to be chosen as the host venue for this important
industry event and believe SIAL Middle East is an excellent new addition
to the expanding portfolio of exhibitions hosted at the Abu Dhabi National
Exhibition Centre,” said Paul Vincent, Marketing Director of ADNEC (Abu
Dhabi National Exhibitions Company).
“ADNEC looks forward to contributing to the success of the event and will
continue to provide the highest levels of professional support to make
SIAL Middle East, as well as the other events we are chosen to host, successful
and memorable for everyone involved,” he added
SIAL Middle East will be run by Turret Middle East, one of the leading
exhibition organisers in the region. “We are pleased to partner Comexposium
to launch SIAL Middle East which will take a new approach to marrying buyers
and sellers in the region” says Richard Hease, Chairman of Turret Middle
East.
Manufacturers and suppliers to the food and food related industries will
be invited to participate in a strategic and highly focused event, where
selected buyers will be hosted as guests of SIAL Middle East. Buyers have
been, and will continue to be, identified by level of activity and sector
in a project that will mark its debut with a Food Buyer Program designed
to facilitate high level, quality business meetings.
