Domina Hotel Group has chosen to roll out MarketVision – Agency Position reports across all ten of its European properties, following a successful trial with the Domina Rotterdam.
London, October 12, 2009: Leading Italian Hotel Group, Domina has selected Utell’s MarketVision Agency Position reporting to measure their properties market performance against that of their key competitors.
The recent decision to implement MarketVision across the board for all Domina properties followed a successful trial period carried out by the Domina Hotel Rotterdam. The hotel discovered it was able to gather key current information about its business and that of its competitors as well as looking both backwards and forwards. With this the hotel had all the information needed to effect change and influence future bookings for the better.
Founded in 2000, Domina Hotel Group has properties in six different countries – Italy, The Netherlands, Germany, Hungary, Latvia and Estonia – with a total of ten four-star hotels catering to both business and leisure travellers.
Frank Camilleri, vice president Sales and Marketing for the Domina Hotel Group said, “MarketVision is a truly remarkable product. In a simple, easy to understand and practical format, it provides the most important information for our sales team. In fact, in just a few minutes we have all the data we need for our markets, such as volumes, competitive set performance, producing agencies and their contacts. Planning sales calls cannot be easier.”
MarketVision – Agency Position will enable Domina Hotels to evaluate business arriving into the specific area where their hotels are located. This in turn will help to focus their sales strategy towards key players and main channels in those same areas.
Avelina Iglesias, vice president of sales and account management, Utell Hotels & Resorts added, “MarketVision – Agency Position reports contain breakdowns by agency, consortia, country feeder markets, and channels for a hotel in comparison to its competitive set. They include the first detailed forward looking reports on the market, allowing hotels to identify booking patterns and take action in order to generate additional business and increase market share.”
Utell’s MarketVision – Agency Position reporting was launched in partnership with Rubicon in January this year. Data used in the reports is sourced from Pegasus Solutions’ industry-leading UltraSwitch, which processes reservations for 90,000 hotels, handling more than 49 million bookings annually, representing over 100 million room nights and in excess of $15 billion in hotel revenue. Switch data is then complemented with data sourced from Rubicon.
