The latest privilege package ‘Max Value’ launched is certain to encourage 15% growth in terms of meeting and incentive visitors by 2010
BANGKOK/THAILAND – October 2009 – The Thailand Convention and Exhibition Bureau (TCEB) moves forward to explore international markets in the Q4 of 2009 with its “Thailand Maximize” campaign. Aiming to revamp Thai MICE industry at its best, the organisation reflects Thailand to international eyes with a brand new image concept “Nowhere else offers more for your business event”. The notion is designed to highlight the value for money, variety of choices and Thai’s unique way of courtesy as core magnets.
The campaign will debut in the 17th IT&CMA and 12th CTW Asia-Pacific, altogether with newest privilege package ‘MAX VALUE’ invented to boost MICE’s meetings and incentives sectors. Conference organisers and managers can enjoy optimal privileges and value for money from today until 30 September 2010.
TCEB’s Director of Meetings and Incentives, Mrs. Malinee Kitaphanich, revealed the background of “Thailand Maximize” that the organisation had conducted the survey and research on Thai MICE industry from 2008-2009. The finding reflects that Thailand undoubtedly offers efficiencies and value for money for organising MICE activities of all sorts.
“Be it the facilities, transportation, professional MICE management, reputation as a world-class travel destination, world-renowned hospitality or unique Thai culture, it truly contributes and encourages the overall growth of Thai MICE industry.”
The “Thailand Maximize” campaign stems from the integration between the country’s core strengths and strategic marketing plan, basing on an international outlook. From these impeccable advantages, Thailand is eventually represented as the ideal destination for MICE industry in Asia. The “Nowhere else offers more for your business event” conception will be communicated to the target group, MICE travellers worldwide, with an emphasis on Thailand’s three main value propositions: Value for money spent in organising meeting in Thailand, Variety of meeting sites set among fabulous attractions and Thai’s unique heartwarming hospitality. These values are believed to inspire and reflect a new perspective to MICE travellers, which are considered quality market, in recognising Thailand as a perfect hub for MICE industry in Asia.
“The “Thailand Maximize” was kicked off by TCEB in early of October. The first phase of 2009 Events held from 1-4 October has opened the door for media members from over 20 countries worldwide, ranging from Asia, Europe, America to Australia, to a new vista of MICE industry in Thailand. Today, we are officially introducing the campaign to over 2,000 operators and buyers visiting the 17th IT&CMA and 12th CTW Asia-Pacific 2009, which TCEB is an official sponsor. Moreover, Thailand has been the choice for IT&CMA and CTW Asia-Pacific for 8 consecutive years now. I am pleased and proud to mention the success as the event has been widely praised as the most colossal MICE trade show in Asia-Pacific”, noted Mrs. Malinee
Besides introducing the campaign in distinguished world-class trade shows, TCEB has prepared a cutting edge marketing communications plan to launch the “Thailand Maximize” campaign in order to create awareness in Thai MICE industry in a brand new way. The organisation is now ready to appeal international markets, both Short-haul and Long-haul, in order to encourage the revival of Thai MICE industry and guarantee constant growth.
The privileged “MAX PACKAGE” was also launched by TCEB for organisers and buyers of MICE in Thailand, ranging from meetings, incentives, conventions to exhibitions. TCEB’s privilege packages are available in MAX VALUE, MAX REWARDS and MAX BONUS, each of which is expected to strike target client and respond to all demands of MICE foreign travellers in a seamless manner.
“For opportunities in meetings and incentives sectors, TCEB is proud to present our new privilege package “MAX VALUE”, which will absolutely attract target client to Thailand with a variety of generous advantages. Those who will enjoy the benefits include meeting group of 50-100 persons or more, golfing group, team building group, educational tour group and corporate visitor group under the Connection Plus Programme. Lasting until 30 September 2010, this campaign is not only expected to efficiently encourage the meetings and incentives industry, but the “MAX VALUE” can also achieve in reflecting the uniqueness, perspective and strengths of Thailand in a brand new way. As well, we believe that the Max Value will boost the growth of meeting and incentive visitors for 15% by 2010, from the current estimated visitors of 250,000 in 2009” stated Mrs. Malinee.
In 2008, Thailand attracted 727,723 MICE travellers, with 51 percent or 371,681 travellers from meetings and incentives sectors, generating earnings of more than 21,066 million Baht. In 2009, TCEB has foreseen that Thai MICE will bring over 41,000 million Baht of revenues into the country, with an estimated figure of MICE travellers at 500,000.
