Quality assessment, research and marketing services for the Chinese tourism market.
November 24, 2009. Two leading organizations for the Chinese tourism markets have agreed to join forces during the China International Travel Mart (CITM), held in Kunming from November 19-22, 2009.
For sustainable growth and optimized service quality, which incorporates knowledge about different cultural backgrounds of Chinese and non-Chinese customer groups, the tourism industry needs research, marketing planning, training and quality assessment. COTRI and AMSTAR DMC have decided to work closely together to support the tourism industry both inside and outside of China.
The COTRI China Outbound Tourism Research Institute, based in Germany and led by its Director Prof. Wolfgang Georg Arlt is the worldwide leading independent research institute for analysis, consulting and quality assessment relating to the Chinese Outbound Tourism market. AMSTAR DMC, an international tourism and hospitality services provider company based in Mexico under the leadership of its CEO Mr. Eugene Rybicki provides marketing and supply of tourism services, and specially the promotion of various tourism packages and services as well as its own services to visit the country of Mexico by the Chinese and international markets. AMSTAR DMC is the leading destination marketing and tourism services provider company in Mexico with a focus on the Chinese outbound tourism market.
“Mexico is certain to develop into a major tourism destination especially for the more affluent part of the Chinese society. In adding the competence of COTRI for the Chinese outbound market and the strong position and vast experience of AMSTAR in Mexico, the development of high-quality products and services customized for Chinese visitors will help the Mexican as well as the Chinese tourism industry” said Prof. Arlt. “CITM in Kunming as the major tourism event for tourism trade organized by Chinese government officials provides the ideal venue for the start of our cooperation and announced AMSTAR DMC as the official representative of COTRI in Mexico”, added Mr. Rybicki.
