How do you move from being product-focused to customer-facing? With 6 VP insights, and 45 senior speakers, it has become the goal of SFE Europe to produce a new age in pharma.
Jane Griffiths, IVP at Janssen Cilag will explain how to transform your business culture, using the new commercial model to produce real, added value services. On top of this, ZS associates will be heading a 90 minute interactive workshop to improve product positioning and drive pipeline strategy.
The theme for the 2010 event is ‘change’, in particular how we can use change to drive future successes. Key questions for discussion include:
–What should your new commercial model look like?
-Is “Added value” just a buzz word?
-Do CSO Reps work harder and learn faster?
-How do you make your Rep the indispensible, flexible resource?
SFE Europe attracts executive from the Pharmaceutical and Biotech manufacturing industry. It is ideally suited for:
- VPs, Heads, Directors and Managers of Sales and Marketing
- Brand / Product / Portfolio managers
- e-marketers / IT / CRM managers
- Business intelligence / Marketing Support
- General managers / Unit directors
- The Venue: SFE Europe 2010 will be returning to Hotel Rey Juan Carlos in Barcelona
