International exhibitors will present their latest travel technology and innovations at ITB Berlin – after a four-year absence Sabre Travel Network, the world’s largest global distribution system (GDS), is back at the world’s leading travel trade show with its own stand
Berlin, 18 December 2009. “The market offering mobile communications and technological solutions for the global travel industry is expanding rapidly“, said David Ruetz, Senior Manager ITB Berlin, underlining the positive reactions from international technology companies to the Mobile Travel Services and Travel Technology sections at ITB. Sabre Travel Network’s return to the Berlin Exhibition Grounds after a four-year absence in particular emphasises ITB Berlin’s role as a barometer for new technology and software trends in the tourism industry. A world leader in the global distribution system (GDS) field, the company will be exhibiting at its own stand in Hall 8.1. David Ruetz: “The fact that the Travel Technology section in Halls 8.1 and 6.1 has attracted so many new exhibitors sends an important message to the industry. Only companies making the right decisions now will be able to reap long-term benefits from new technology.“ Other companies represented at ITB Berlin for the first time include XClirion, Lute Tec, Hotel Net Solutions, Vertical Booking and Hotelreservierung.de. A number of technology companies will be showing new products exclusively at the world’s leading travel trade show.
With the introduction in Hall 7.1c of its Mobile Travel Services section ITB Berlin is hosting its own representative platform for the first time, along with a stage for presentations and accompanying exhibition area. International companies will be represented, among them Netbiscuits GmbH, leading global innovators and mobile internet page operators, the network operators Ecocarrier, the Canadian mobile communications operator QiiQ, the audio guide portal for art and cultural tourism Pausanio GmbH & Co. KG, and Tourias, travel guide suppliers for mobile phones. Europe’s leading hotel portal HRS and the car hire company Sixt, who operate throughout Europe, will also be presenting their new mobile travel services products to visitors on a stand at ITB Berlin.
In order to make the many aspects of mobile travel services more comprehensible to visitors experts will be on hand to answer questions. Topics such as “Mobile services and applications for the travel industry“, “Working with mobile networks“ and “Working on the move? Yes, of course!“ will be aimed at providing transparency for visitors. The ITB Berlin 2010 Convention, which boasts a number of high-ranking participants, will also focus on the topic of mobile travel services. At the ITB Hospitality Day on 11 March experts will highlight how smartphones, BlackBerry devices and iPhones are influencing hotel booking patterns, and at the ITB Business Travel Days on 12 March the keynote speaker Gerry Samuels, founder and executive director of Mobile Travel Technologies Ltd., will talk about how mobile travel services are changing the world of business travel.
