Reed Travel Exhibitions and Melbourne Convention + Visitors Bureau have appointed Global Tourism Interface (GTI) as the new public relations agency for Asia-Pacific Incentives & Meetings Expo (AIME).As Asia-Pacific’s pre-eminent meeting, conference and events forum, AIME is the central event in the industry’s calendar and GTI has been appointed to undertake a year-round global public relations programme to expand AIME’s media presence.
AIME’s Event Director Rosemarie Sama says this appointment signals an exciting new phase for AIME with GTI enlisted to build on the event’s already strong profile by taking a new approach to PR this year.
“With a desire to continually improve AIME’s offering to exhibitors and visitors, we sought an agency with fresh ideas, enthusiasm, and a thorough understanding of the meetings and events industry – GTI was the clear choice to deliver this,” Rosemarie Sama said.
“GTI’s global reach and exceptional network of contacts will also provide AIME exhibitors with new avenues to promote their news and product developments.
“The agency can be contacted directly by exhibitors and GTI will work closely with these partners to ensure they get the most benefit from PR activity around AIME.”
GTI is a full service PR and marketing agency with specialist experience in new media communications and social networking which AIME intends to capitalise on in 2010.
Exhibitors are being invited to send press releases announcing their latest news to GTI for inclusion in the AIME newsletters and press kits distributed in the lead up to the event.
Taking place in Melbourne on March 2 and 3 at the Melbourne Convention and Exhibition Centre (MCEC), more than 40 media are expected to attend AIME 2010 from around the world to report on Asia-Pacific’s leading meetings and incentive event.
In defiance of the global financial crisis AIME achieved record attendance in 2009 with more than 850 exhibitors and more than 3,000 visitors attending and Reed Travel Exhibitions is expecting another record year of attendance in 2010.
