The prelude to the first B&B winter premiere at the historic airport Berlin-Tempelhof was celebrated by 2,500 international guests to the BREAD & BUTTER on the airport site !The guests were received in the “Original Sin Saloon”, a gigantic 6-pole party tent at the heart of the BREAD & BUTTER event, with a wild mix of traditional Oktoberfest and classic western saloon atmosphere. Guests feasted on the deliciously hearty cuisine with grilled chicken and crusted roast pork while enjoying the sensuous burlesque show and the gritty country music!
Ray Cokes was the “Master of Ceremony” and charming moderator throughout the evening. Klaus Wowereit, Governing Mayor of Berlin, and BREAD & BUTTER Managing Director Karl-Heinz Müller would not miss the opportunity of welcoming the guests in person.
“Since the return of BREAD & BUTTER in summer 2009,” says Klaus Wowereit, “the city has taken a great step towards reaching its goal of being a fashion metropolis! The international fashion audience is not just here to look at this city – it is here to stay! Berlin without BREAD & BUTTER has come to be almost unimaginable!”
The evening’s musical highlight was the live performance by the local seven-man country band The BossHoss which with further seven orchestra members played with a full line-up. The currently most sought-after hillbillies of the music scene fired up the crowd with their trash-country-punk-rock songs.
Karl-Heinz Müller, Managing Director of BREAD & BUTTER: “A classy and absolutely fitting start to the tradeshow! I wish all visitors and exhibitors three positive, inspiring and successful days at the tradeshow – expect to see the historic airport in a unique light and an exciting combination of fun & profit!”
Find up-to-date picture material in high resolution for download here…
The B&B Opening is an integral part of the tradeshow for selected brands: On the eve of the first tradeshow day, industry representatives meet for the traditional meet & greet to hold initial talks and establish new ties – but also to celebrate together and get in the mood for three eventful business days! In the past, top acts such as Mando Diao, The Hives and many others have played live at BREAD & BUTTER.
The BREAD & BUTTER is the internationally leading tradeshow for street and urban wear, taking place from January 20 to 22, 2010 as well as in the summer from July 7 to 9 2010 at the historic airport Berlin-Tempelhof.
