The Vienna Tourist Board‘s Vienna Convention Bureau acted as sole sponsor of the Association Program at EIBTM (European Incentive, Business Travel and Meeting) in Barcelona in December. Not only was the bureau highly praised for the quality of the eventsoffered, it also very effectively focused the attention of 150 representatives of professional associations in Europe and overseas on the congress metropolis of Vienna.
Whereas in the past this exclusive program for professional associations organized by Reed Travel
Exhibitions during EIBTM in Barcelona – one of the world’s foremost congress trade fairs for the meetings
and incentive industry – the program was sponsored by a single convention bureau, enabling the Vienna
Convention Bureau to give a “solo performance”. The program – designed principally for networking and
lobbying – comprised breakfast, lunch and an evening reception, with room decorations based entirely on
Vienna themes. Some 150 decision-makers in the international congress business who had travelled to
EIBTM from all parts of the world were presented with miniature Sacher cakes.
Astrid Vuketich, CMP, the Vienna Convention Bureau’s Market Manager responsible for the Vienna stand
at EIBTM, summarized the event as follows: “As a result of this unique position-ing, Vienna was able to
cut a high profi le amongst potential customers. We were also able to emphasize our excellent working
relationship with Reed Travel Exhibitions and EIBTM over the years, and the resulting situation of mutual
trust.” Erica Keogan, Associations and Education Manager with Reed Travel Exhibitions, paid the bureau
an exceptional compliment when she emphasized that: “In acting as exclusive sponsor, Vienna not only
took optimal advantage of this opportunity of raising its profi le, but in our opinion also provided the best
Association Program that we have ever been able to offer customers attending EIBTM.”
