Deal will strengthen existing tiesThe Hotel Booking Agents Association and online publisher ABC Connection today embarked on a new chapter in their existing relationship by announcing a three-year strategic partnership to benefit HBAA’s members (agencies) and partners (hotels and venues). This is the first such partnership for the HBAA, which represents the collective interests of its members in the procurement and management of conference, meeting and accommodation facilities in the UK and overseas.
The scope of the agreement includes collaboration on industry research and white papers, and the provision of co-branded systems and online tools to be made available to member agencies. ABC Connection will be the exclusive provider of hotel and venue content to the HBAA.
Peter Ducker, HBAA Executive Director, said: “ABC Connection has become an industry authority on content and publishing and provides that independent link between our members and their suppliers. We will be exploring a number of initiatives to support our members. One of our key objectives is to encourage and nurture innovation that will advance our industry. ABC Connection’s experience and expertise in developing technology tools that simplify processes between agencies and their hotel and venue suppliers will be invaluable in this area.”
Brian Farrugia, ABC Connection CEO, said: “We are delighted to have concluded this new long term agreement. We began working with HBAA in 2003 and have a well-established relationship with the association, its members and partners. We look forward to taking this to another level and are excited about the opportunities ahead.”
