ICCA Association Database
Since 1972, the ICCA Research Department has assembled information on international association meetings. The structure of the Association Database is designed to perfectly suit the marketing information needs of suppliers in the international meeting business. ICCA members use this database for their research, marketing and sales activities to identify prospective association clients and to bid for important international congresses.
3,000 “incomplete” profiles added
Up to now a considerable number of incomplete- (meeting series without a clear contact reference) or outdated (historical overview not up-to-date) profiles were automatically “hidden” in the online database. As ICCA members indicated that they would like to see this data nonetheless because they would be happy to further research these profiles for their marketing purposes, these profiles are now added to the online database.
ICCA expects to generate a lot of useful information amongst its members, who can use an online “Report on Update” form to update and add missing information.
The Association Database Online currently contains over 13,000 profiles of rotating and regularly occurring meeting and profiles of more than 130,000 individual events since 1873.
“Having recently upgraded and simplified the “report an update” functionality on our database, it was a logical step to add the incomplete records to the congresses that are visible to our members – we’re anticipating a massive increase in feedback of commercially relevant information. And with international associations continuing to be the most recession-proof sector in the global meetings market this will open up even more congress bidding opportunities for our members.”, says Martin Sirk, ICCA CEO.
Link to UIA data
Last month ICCA already linked the profiles of 4,500 regularly occurring meetings within ICCA’s extensive database of international association events to supplementary UIA data. The new data provides valuable background information that will enable more relevant and targeted proposals to be created.
