The Visit London campaign has hit the streets of New York as Only in London advertising appears across the state.
Following from the tourism agreement signed with NYC & Company in September 2009, Visit London has placed its latest advertising on bus shelters from the Manhattan to the Bronx as part of the exchange of advertising space between the two cities.
Visit London’s North American campaign will run through to the end of March in key east coast US cities and Vancouver. In addition to the bus shelters, campaign activity includes radio and regional print advertising, online activity and advertorials in glossy magazines.
The campaign also includes outdoor media space during the Vancouver 2010 Winter Olympics in order to leverage London’s host city status for 2012.
Visit London Marketing Director, Martine Ainsworth-Wells commented,
“We are delighted to see our tourism agreement with NYC & Company realised. North America is our biggest international visitor market and it is important that we continue to proactively promote the capital. The Winter Games in Vancouver provide us an ideal opportunity to highlight our status as the host city for the 2012 Olympic and Paralympic Games.”
