Visit London’s business team have announced that they are once again to participate in exhibition trade show The Gulf Incentive, Business Travel & Meetings Exhibition (GIBTM) in Abu Dhabi which takes place 29- 31 March 2010.
GIBTM is the dedicated international event for the business travel and meetings industry (otherwise known as MICE) in the Gulf and Middle East region. The event attracts the largest gathering of meeting professionals in the Gulf region.
As well as supporting the event Visit London will also be hosting their own stand at the three-day event (stand #J127) which will be hosted by Zanine Adams Head of Event Solutions & UK Sales at Visit London.
Commenting on Visit London’s participation, Zanine Adams, Head of Event Solutions and UK Sales said: “This is the second time that Visit London has attended GIBTM and we’re extremely excited about continuing to understand the market. Last year was so successful and we hope to build on that momentum and gain further industry contacts and strengthen relationships we made this time last year. The Middle East market has always been very important for London and right now, we want to understand how we can grow the commercial opportunities available. Investment, tourism and the friends and family market have been strong for a number of years. We do want to understand better the outbound business groups market better though.”
She added ” For GIBTM 2010 our key message is the new content that London has to offer – major business benefits such as ExCeL phase two opening and the wealth of new hotels such as Park Plaza Westminster Bridge, The Jumeirah Hotel at Beetham Tower in Blackfriars and the eagerly anticipated Shard of Glass with the new Shangri – La. We will also be sharing information of London’s luxury Michelin starred restaurants and shopping venues such as Harrods, Harvey Nichols and Selfridges, whilst highlighting the major business objectives and hospitality offerings for London both pre and post 2012 Olympics.”
