HANNOVER, Germany, March 8, 2010 /PRNewswire/ — Hannover Marketing and Tourism undertakes a large-scale advertising campaign in the centre of Berlin and in Deutsche Bahn trains
After a successful year for tourism in Hannover Region in 2009, Hannover Marketing and Tourism (HMTG) is again launching a wide-ranging advertising offensive to coincide with the 44th ITB, which takes place from 10-14 March 2010. The aim is to present Hannover as an attractive destination to people travelling to Berlin and directly in Berlin itself.
Under the motto “365 days brimfull of activities!” Hannover has a rich variety of experiences to offer this year: that Canada feeling right in the city centre, numerous stars of world rank appearing live in the open air, art, fireworks and a musical in royal surroundings, and wakeboarding right outside the gates of the city.
“Our advertising campaign on the occasion of the ITB 2010 is addressed equally to families, music-lovers and sports fans; we want to show them that Hannover Region can offer out-of-the-ordinary experiences all the year round,” says Hans Christian Nolte, General Manager of HMTG. “This is also the message we will be putting over at the numerous travel fairs that we will be represented at in the coming months, and where we and the Tourism Region Hannover will together be promoting the city’s locational advantages.”
This year’s campaign will be presented through some 60 billboard posters with highly expressive imagery at Berlin Central Station and all round the trade fair centre. In addition, there will be ground posters in the “Messe Nord” and “Messe Süd” rapid transit stations, which serve the Berlin trade fair, and spots seeking to attract visitors to Hannover Region on the television programme for passengers on the Berlin underground.
Furthermore, Deutsche Bahn’s ICE high-speed trains will carry the campaign motifs all over Germany with them from the beginning of March 2010 onwards, as cover pictures on some 750,000 timetable
leaflets. And no less than 16,000 copies of the tourist image brochure “Hannover from its best side” will be laid out in trains and in Deutsche Bahn’s passenger lounges in 13 different cities. Teams promoting Hannover will receive ITB visitors on the platforms of the trade fair centre’s rapid transit stations, and hand out to them, among other things, the current newspaper supplement presenting events in the city and region and a card with which they can take part in an attractive competition to be organised on the HMTG stand at the fair.
HMTG has put together some exciting experience packages including hotel accommodation in connection with the highlight events in Hannover Region in 2010. Also included are sporting and culinary offerings at attractive places in Hannover Region.
An overview of the events and details of the experience packages can be found on the internet portal www.hannover.de.
Hannover Region is presenting itself at the ITB with a stand of its own, in cooperation with the Tourism Region Hannover. Hall 6.2 a, Stand 103c is the place to go to convince yourself of the potential of the Hannover Region location and of the wealth of different facets offered by Germany’s second biggest state.
