ITB 2010: European Travel Trends

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The Europeans took a total of 395 million outbound trips in 2009 – 6% fewer than in the previous year and accounting
for 3.5 billion overnights, a -12% decline from the previous year.
Travel expenditures for outbound trips dropped – 13% in the year 2009 and amounted to 331 billion euro.
The European source market to record the far and away greatest decline in 2009 was Great Britain. All told, the British
took 8 million outbound trips less than in the previous year.
Outbound trips fell by 3 million in the German market as well, and by 2.6 million in the
Russian market. Similarly, the Spaniards, Swedes and Dutch also went on considerably fewer outbound trips than in the previous year.
The “Tour“ segment was the segment most strongly affected by the decrease in outbound travel (- 14%).
“Countryside holidays” fell off by 6%. “CityBreaks” and Sun&Beach” holidays were the most stable
segments, each recording a percentage drop of 3%.

Author: Editor