The Germans took 301 milliontrips in 2009 (domestic andoutbound combined),amounting to a total of 1.5billion overnights.Compared to the year before,total travel volume fell by – 1%,overnight accommodationvolume fell by – 3%, and travelexpenditures by – 5%.Of the 301 million trips the Germans took in 2009, 228 million were domestic and 73 million were outbound.
Compared to the previous year, this was a + 1% increase in domestic travel, while outbound
trips declined by – 4%.
Nevertheless, Germany fared better in terms of outbound trips when compared to the entire European market as a whole.
46% of the domestic and outbound German trips were holidays, an unchanged figure from the previous year.
The volume of other private trips also remained unchanged.
In contrast thereto, there was a 4% drop in German business trips; i.e. the decrease in the German market for 2009 can
be wholly attributed to the business trip segment.
In 2009, the Germans went on a total of 136.9 million holiday trips. Of these, 86.6 million were domestic trips and 50.3million were outbound.
Compared to the year before, there was a + 2% increase in domestic holidays, while
outbound holidays decreased – 4%. The domestic holiday market share thereby rose from 62% to 63%.
Bavaria was again the most popular domestic holiday destination for the Germans in 2009, recording a total of 17.5
million holiday trips.
Lower Saxony came in a distant second (9.3 million domestic German holiday trips) followed by Baden-Württemberg
in third place (8.3 million).
Spain and Austria share first place for leading German outbound holiday destinations of 2009, each recording a 16% share, followed by Italy (14%).
These three countries have been the Germans’ undeniable outbound holiday destinations of choice for many years now.
