Abu Dhabi Tourism Authority (ADTA) and some 77 of its industry stakeholders will jointly mount their largest pavilion at any travel fair at May’s Arabian Travel Market in Dubai.
The Abu Dhabi pavilion will take up 1,400 square metres and will be the largest of any stand at Arabian Travel Market. It will include new-to-market exhibitors including soon-to-open hotels, new travel and tourism operators and city centre resorts.
The authority is also using the show, which runs from May 4-7 at the Dubai International Convention and Exhibition Centre, to roll out its new pavilion design which reflects an oasis setting which visitors can meander through while viewing artwork and experiencing Abu Dhabi heritage traditions.
“This is our biggest trade statement yet that this destination is evolving,” said Mubarak Al Nuaimi, International Promotions Manager, ADTA. “We have this year already welcomed a host of new attractions to Abu Dhabi and more hotels and resorts will open, the world’s biggest indoor theme park will be launched and new events will be introduced before the year is out. It is a defining year in our ambitions to increase hotel guest stays to the emirate by 10% this year to reach the 1.65 million mark.
“We will be looking to further consolidate our relationships with the important, and expanding, GCC travel trade as the region is currently our second largest overseas market after the UK and Ireland with some 17,591 GCC nationals staying in Abu Dhabi’s hotels during the first two months of this year – a 21% increase on the same period last year.”
