Ulrike Ellmann, managing director of the event- and live-marketing agency VOK DAMS.China, has announced that the agency has been experiencing a successful start into the new year. The agency has already contracted to collaborate on a multitude of projects with renowned clients. For example, the agency will organize a product launch and showroom opening for Aston Martin, the annual meeting of Bayer CropScience, attended by 300 people, a regional management meeting of Bayer APAC, and a product launch with over 100 attendees for Lamborghini.The agency with its offices in Beijing and Shanghai cannot complain of boredom not least because of the upcoming Expo 2010 in Shanghai. In this context, the agency already began its activities last year. It organized an event for the Expo sponsor NetEase and a sneak preview at the Chinese pavilion. At the beginning of January, VOK DAMS.China organized a hospitality programme for Knauf (Wuhu), also with an Expo sneak preview, which this time took place at the German pavilion.
“A great number of other projects are in the planning”, says Ulrike Ellmann and continues, “In March alone, we will be travelling to the cities of Beijing, Qinghuangdao, Lijiang, Shanghai and Nanjing in China. In Japan, we will be organizing a top management workshop and in Germany, a trip for Chinese investors.”
However, a look at this year’s schedule reveals that this is only the beginning. Apart from the Expo 2010, the Beijing Auto Show will be taking place in April, for which the agency is currently preparing further projects. Colja M. Dams, President and CEO of the VOK DAMS Group, maintains that the success in China is an immediate result of the group’s decision to open an office in Beijing in 2004, which was soon followed by another office in Shanghai. “These two offices”, says Colja M. Dams, “not only make us one of the most experienced partners for any kind of events and live-marketing activities, but also allow us to provide European businesses who wish to present themselves in the context of the Expo 2010 in Shanghai with individualised and profound information about different possibilities.”
