“Events nowadays should no longer offer education alone; real on-site business opportunities are becoming more and more important”, says Martin Sirk, ICCA CEO.
ICCA claims that its Research, Sales & Marketing Programme, taking place from 15-17 July 2010 in Vilnius, Lithuania is the only meetings industry event in Europe which not only provides a high quality educational programme with top Association and Corporate clients and suppliers, but also delivers high-value business leads.
Business Exchange
Last year over 50 delegates participated in the Business Exchange at the ICCA Research, Sales & Marketing Programme, each bringing information on an association congress they have recently organised, to share this valuable information with their colleagues. By sharing this information through the Business Exchange, each participant is able to return to their offices with literally dozens of new and high potential international association meetings sales leads.
For the first time at the ICCA Research, Sales & Marketing Programme, ICCA will be using Spotme to facilitate networking and to improve the Business Exchange.
Martin Sirk added: “We’re determined to make this Programme the most cost-effective, personalised, business-generating training programme in our industry, and a “must-attend” event for every ambitious junior manager within our membership. I urge every ICCA member to send some of their key frontline sales and marketing personnel on an annual basis, and look forward to personally contributing to this unique, innovative educational programme”.
The Programme: Refreshingly Different
Attending the ICCA Research, Sales & Marketing Programme will help delegates in their daily work and does not have to be regarded as time away from the office. The education programme provides practical content that delivers results. An experienced conference faculty from leading ICCA destinations/companies, top clients and the ICCA CEO offers customised coaching to address individual objectives.
Client speakers:
- Anna Frick, Director, AstraZenica
- Thomas Reiser, Executive Director, International Society for Prosthetics and Orthotics (ISPO)
- Dan Rivlin, Managing Director, Kenes International (Core PCO for numerous leading medical associations)
Other leading speakers:
- Martin Sirk, CEO, ICCA
- Rob Davidson, Senior Lecturer, University of Westminster
- Christian Mutschlechner, Director, Vienna Convention Bureau
- Bente Bratland Holm, Director, Norway Convention Bureau
- Jacquie Rogers, General Manager, Arena and Convention Centre Liverpool
- Jolanta Beniuliene, Director, Vilnius City Tourist Office & Convention Bureau
- Miranda Ioannou, Managing Director, SCS Limited
To register and for more details, please visit the event website: http://www.iccaworld.com/dbs/programme2010.
