Liverpool unveils green business strategy as new poll reveals green issues still key

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According to a recently conducted survey of 2,014 UK adults, more than half (56 per cent) of employed respondents said green issues are important to their company compared with 15 per cent who felt green issues were unimportant in their workplace.

The survey was conducted on behalf of Liverpool Convention Bureau as part of a bid to promote the city as a green business destination and its own green economy.

Companies in the North West and the Midlands took the most note of green issues with 59 per cent agreeing that a green ethos was important to the business they worked for. While more than half of respondents (54 per cent), said it was important that the companies they purchase from have good green credentials. Females were most concerned with the green credentials of companies with 59 per cent saying they were important compared to 49 per cent among males.

Carol O’Reilly, Liverpool Convention Bureau comments; “As a city Liverpool embodies green principles wholeheartedly with carbon emissions per person lower than the national average. There are already 8,000 people employed in the energy and environmental technology sector generating £1bn of value but a fully low carbon economy can generate a further 7,000 jobs by 2015.

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“In winning major events, conferences and meetings to Liverpool we have to offer something our competitors don’t and for many, green issues are an important decision in the purchasing process. A number of our venues participate in the green tourism for business scheme and we have also launched a carbon compensating scheme with Foundation for event organisers wanting to contribute to green CSR projects. We were also the first city to have an ISO14001 accredited convention centre in the form of ACC Liverpool.” Concludes Carol.

International meeting planner Wendy Parsley, Founder, Quint Strategies adds; “The decision to host PPI Transport Symposium 18 at the BT Convention Centre was a risky one considering the venue was still under construction when we first visited.  I am pleased to say that it turned out to be an excellent choice.  As an added bonus, the venue’s green initiatives tied into our goals to create a ‘green’ meeting for our delegates.  Nearly all of the hotels we used were within walking distance of the venue.”

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Author: Editor