Geneva International Motor Show 2010: The car manufacturer SEAT surprised the specialist press and visitors with a new, exciting presentation and a clear statement about the brand’s future. Aimed at its young target audience, the design of the Spanish Volkswagen daughter’s exhibition stand and presentation garnered much attention and very positive media feedback.
VOK DAMS Hamburg developed a comprehensive concept which clearly communicated the brand values “Design Driven”, “Young” and “Sporty” through the stand design and the presentation at the press conference as well as the live performance by superstar Shakira.
The presentation in Geneva aimed at a clear alignment with the core target group of SEAT, the “Generation On”, and a definite message about the future orientation and positioning of the brand – “Less Emissions. More Emotions.”
The positive media feedback generated through a dynamic press conference was increased by the live performance by Shakira at the SEAT stand. After her live show, Shakira talked to James Muir, president of SEAT S.A., about the longstanding “friendship” between the brand and one of the most famous Columbians and about their charitable work. Thus, the SEAT stand was a magnet for every press representative and visitor of the motor show.
“With its presentation, SEAT made a clear statement about the brand’s future,” says Timo Hallwachs, managing director of VOK DAMS Hamburg. “We feel very proud to have been part of this process. Besides, it is always much fun to work for this dynamic, young and innovative brand.”
The VOK DAMS Group is one of the internationally leading communications agencies for events and live-marketing with offices in Munich, Hamburg, Frankfurt, Stuttgart, and Berlin, as well as branches in the USA, France, China (Beijing and Shanghai), and Dubai. Our range of services focuses on marketing communications with events and diverse media, information-, qualification- and motivation programs, roadshows, as well as corporate, public and exhibition events.
