The Hamburg-Mannheimer host organization (HMS) has become a new client of the Hamburg office of VOK DAMS. The team headed by Timo Hallwachs, managing director of VOK DAMS Hamburg, developed and implemented a creative and emotional concept for the HMS.
Nearly 1,000 staff members met at the Alte Postbahnhof in Berlin for the annual first meeting of the year of the sales organization. HMS Director, Eric Bussert, prepared his team for the new, exciting year. For the HMS meeting, a two-room concept was implemented with a plenary session on the upper floor and session breaks on the lower floor, where an “in-house fair” of business partners was held at the same time.
The highlight of the meeting was an emotional presentation of the new name of the HMS in the ERGO Group: from now on, the HMS is called “ERGO Stamm-Organisation (ERGO S)” [“ERGO host organization (ERGO S)”]. In the context of the new ERGO brand strategy, the blue HMS colours turned into the red ERGO S colours to mark the name change. In parallel, the hotels were rebranded from HMS to ERGO S, so that the guests could already perceive the new image during the break between day and evening event.
After completely converting the upper floor from day to evening situation, the evening programme included a gala with a live performance by Jörg Knör and band. Both day and evening programme were hosted by RAN presenter Andrea Kaiser.
Thus, the Hamburg VOK DAMS team implemented a well-thought-through concept that engaged all senses and focused on the personal interchange between the attendees of the meeting.
