Alexandria, VA (29 July 2010) – In a thought-provoking keynote session, participants at the Association of Corporate Travel Executives’ (ACTE) Global Education Conference in Berlin (3-5 October 2010) will consider several of the forces shaping the travel industry and gain a high-level understanding of how to use scenario planning as a strategic tool.
“This keynote presentation will provide attendees with the rarest of luxuries — options,” said Crowley. “Options that can help all of us prepare for unforeseen circumstances that may have significant consequences for our industry.”
The session will be presented by Drs. Jan Nekkers, Founder of Futureconsult and visiting Master Class Instructor at Nyenrode Business Universiteit, a prestigious Dutch business school and the only private university in the Netherlands. Nekkers will describe the function of scenario planning and introduce a series of events and situations with far-reaching, global effects for the business travel industry. Attendees will be challenged during the keynote presentation, and in the small-group roundtable breakout sessions that follow, to consider the consequences for their organizations and to create appropriate response strategies for these alternate futures. Some of the scenarios to be discussed include: a global disruption of the internet, new research on CO2 emissions, and technological advancements that change the way people interact.
According to Nekkers, “Scenario planning is a way to minimize the risks an organisation faces in an ever increasing unpredictable future. It offers ways of exploring difficult decisions not yet taken and anticipating futures not yet seen.” Attendees will receive a summary of the strategies recommended to address each scenarios discussed, which can be used for in-company training with colleagues.
Crowley added that there is a full complement of 14 educational sessions, plus two more days of general sessions and keynote speakers to set the tone of an annual event, which has become the benchmark of professional business travel conferences in Europe over the past 20 years. For more information on the conference visit the ACTE website at: www.acte.org.
