The programme for this year’s Eventdagarna (Event Days) includes, apart from national celebrities, two real superstars in PR, sponsorship and event marketing.
“The PR guru David Magliano and the branding and sponsorship specialist Peter Draper are both making their very first Scandinavian appearances at the show,” says project manager Beatrice de Maré Peterson.
In the UK PR guru David Magliano has been rewarded with both popular acclaim and a medal from the queen, after helping win the 2012 Olympic Games for London. He is now working intensively on winning the 2018 FIFA World Cup for the UK.
David Magliano will talk about his PR and communications work on these mega events under the heading “The Perfect Pitch”. His compatriot Peter Draper’s lecture is about turning Manchester United into today’s billion pound football business.
“It’s fantastic to get an insight into such major events. Since our target group is all those involved in event marketing, sponsorship and meetings, these Englishmen are perfect speakers due to their exciting breadth,” says Beatrice de Maré Peterson.
Eventdagarna takes place at the Swedish Exhibition Centre from 15–16 September. Website: www.eventdagarna.se
