Dublin, 20 October 2010 – Datalex is pleased to announce it has implemented support for ATPCO Optional Services (OC) data, inclusive of Automated Baggage Rules and Ancillary Fees. Datalex will continue to work with ATPCO to help define and implement evolving automated baggage rules toward and beyond April 1, 2011.
Datalex started enabling baggage fees and seat fee ancillaries for its airline customers in 2005. Since then, its TDP Merchandising Platform has evolved to enable the growth of ancillary revenues for its customers worldwide. The TDP Merchandising Platform can complement any fare pricing system, offering a low risk approach to drive additional revenue from existing solutions. This centralised platform permits the airline to define and personalise ancillary product pricing for hundreds of ancillary offerings across multiple channels: web, mobile, call centre, ticket office and direct B2B distribution.
Today, Datalex’s airline customers process hundreds of millions of dollars in incremental ancillary revenues by virtue of this system.
With extensive ‘evidence’ based experience, Datalex participates in and contributes to all industry trade forums and working groups for the establishment of ancillary pricing, fulfilment and settlement standards.
“We have been actively involved with ATPCO Optional Service forums and working groups since their inception and applaud their support and expediency in enabling optional services through the ATPCO system. Datalex supports ATPCO Optional Services standards where they simplify process and enhance revenue opportunity across direct and indirect sales channels,” said Ornagh Hoban, Datalex VP Marketing and Strategy.
