· The fair brought together some 155 companies, who presented an extensive and varied selection of ideas, ranging from wedding fashion and accessories to music, catering services, honeymoon trips, etc., all aimed at those who plan to tie the knot in the near future.
· The fair showed that all of the different segments that revolve around the world of weddings also present new features. In this respect, visitors came across the latest invitations via mobile phone, 3D wedding videos, wedding web pages and wedding blogs designed to keep guests up to date regarding the preparations that are being made.
Madrid, 26th October 2010.- Based on some satisfactory trade results on the part of the majority of the participating companies, the twelfth edition of One Thousand and One Weddings, the Monographic Fair of Products and Services for Weddings and Communions, welcomed a total of 12,076 visitors. This event took place between 15th and 17th October in Hall 14 at Feria de Madrid. Open to the general public and featuring the direct sale of products and services to visitors, this fair was once again organised by IFEMA, in collaboration with Expotecnic. It presented an extensive and varied selection of products presented by the 155 exhibiting companies, ideas designed to help engaged couples plan their wedding down to the very last detail.
At ONE THOUSAND AND ONE WEDDINGS, engaged couples were able to draw up tailor-made plans for their wedding, featuring ideas designed to suit all kinds of budget. In this respect, they came across the very latest in wedding fashion and accessories, music, invitations, catering services, honeymoon trips, photographer and video services, mementoes, etc In this respect, with just one visit, future happy couples had the opportunity to discover the latest wedding fashion trends of the moment created by prestigious designers, as well as gaining access to special offers and deciding the destination for their honeymoon. They were also able to enjoy live music offered by professionals who specialise in wedding events and receptions, as well as trying out different make-up and hairdressing ideas for their special day. Visitors also had the opportunity to choose their invitation cards, engagement rings, gifts for guests, the photographer, their wedding video-maker, their wedding vehicle…. They were able to sample wines, cavas and other products presented by catering companies that specialise in weddings banquets and receptions. All these products and services will be on show at the fair, based on a series of prices designed to adapt to different budgets.
Alongside this extensive exhibition, ONE THOUSAND AND ONE WEDDINGS also presented a series of joint fashion parades, featuring both morning and afternoon sessions (12.30 p.m. and 6.30 p.m.), which took place on the catwalk in Hall 14 itself and were free for all visitors to the fair.
At these unique events, the future bride and groom and guests were able to discover a wide selection of wedding fashion trends and ideas, ranging from the most traditional and simple formats to the most innovative and modern by designers such as Deuralde, Félix Ramiro, Lunas Dboda, Manuel Castillo and Protocolo. All of the fashion parade sessions featured packed attendances.
Furthermore, engaged couples who attended this event had the chance to take part in a draw for three prizes, simply by completing a draw slip with their details and placing it in the box located at the visitors’ desk in the entrance to Hall 14. The First Prize, offered in collaboration with NTC Company, was a trip to Asia for two persons; the Second Prize a cruise through the Mediterranean for two persons; and the Third Prize, a series of make-up, hairdressing, facial and body treatments for the bride and the bridegroom.
The Wedding Gown and Suit: The Focal Point of Any Wedding
A sense of diversity was once again the predominant characteristic of the wedding gowns presented for the new season, featuring designs that are classic, romantic and sophisticated, alongside other formats that are more modern and innovative and less conventional. This much is confirmed by a selection of ideas presented by some of the companies taking part at ONE THOUSAND AND ONE WEDDINGS, such as Aire Barcelona, Raimon Bundó, Manuel Castillo, Deuralde, Novíssima, Charo Peres, Eva Novias and Pol Nuñez, among others.
According to these proposals, during the year 2011 season the favourite materials will include organza, subtle gauze, Mikado and exquisite blond silk lace, as well as silk Garza, satin and sumptuous Chantilly lace. The predominant forms and shapes encapsulated an elegant and romantic bride who has a strong sense of character. Strapless necklines, fishtail styles, enveloping forms and superimposed effects that permit unrestricted movement will enable every woman to find the wedding dress of her dreams.
For the bridegroom, the ideas confirm the fact that the morning coat will continue to be the most popular form of attire among men, alongside suits of classic cut. The influence of the morning coat could be observed in the collections of semi-frock coats, which is to say, jackets that are a little shorter and feature rounded designs in the shape of a short morning coat, but featuring longer lapels.
New Features from the Wedding Industry
All of the different segments that revolve around the world of weddings will present new features at the fair. Among them, the way in which wedding invitations are sent out. The habitual method is to create the invitations on paper, choosing from thousands of different designs. However, now the new technologies have made it possible for the invitations to also be sent out by mobile phone. And in record time too! Various photography and video service companies now offer the possibility of creating a blog for the couples, designing a web page for the wedding, and even commission 3D videos of the Big Day, as well as recordings in Blu-Ray.
