While the UK alone accounted for nearly 10 million visitors across these three months, it is the strong international performance that is largely responsible for the company’s continued buoyant growth, with 68% of search traffic now coming from overseas. Skyscanner receives traffic from over 200 countries worldwide – 30 of those each delivering over 50,000 visitors to the site every month.
Skyscanner has performed particularly well in Europe. Year on year traffic figures are up 47%, with Italy, Spain, France, Germany, Russia, Ireland, the Netherlands and Poland all in the top 10 ranking countries. The USA is another top 10 market, with year on year figures up 45%.
“Creating a robust international business model has always been a fundamental element of our business strategy,” said Gareth Williams, CEO of Skyscanner.
“Skyscanner’s strong international growth – in Asia and the Pacific Rim as well as Europe and the USA – is fuelled by highly profitable core markets and our expanding network of direct commercial partnerships with airlines, online travel agents and other travel companies throughout the world.
“We’re also particularly proud of the fact that growing our user base has not been at the expense of existing users – over 50% of our monthly sessions are sourced from repeat users. As we move forward we are keen to ensure that continues, by making sure that our development is focused on delivering a brilliant core offering first and foremost.”
