Now Available for Download at ITunes Store
More than a mobile app or web site, the TripCraft solution is an enterprise platform for mobile reservations, marketing & sales
Boston, MA & Dallas, TX – October 20, 2010 – TripCraft, LLC announced today that the mobile application that it developed for Mandarin Oriental Hotel Group is now live and available for download via the on iTunes App Store. Designed for iPhone/iPod touch and compatible with iPad, the complimentary app offers travelers the ability to book, modify, and cancel “real-time” reservations, browse detailed Mandarin Oriental hotel information, explore destination guides and much more. Launched earlier this year, TripCraft LLC has developed the hospitality industry’s first enterprise platform and consumer application for the delivery of rich hotel content, real-time reservations, on-property services and local destination information via smart phones.
“We are pleased to go live with such a prestigious launch customer, and be among the first in the industry to offer a full enterprise-level platform that provides consumers with a comprehensive shopping, booking, and brand experience, while giving hoteliers the ability to dynamically manage the mobile content, marketing campaigns, and hospitality services offered to their mobile guests,” said TripCraft Co-Founder Mike Murray.
Murray founded TripCraft with hotel technology industry veteran Bill Nicholson when they realized how ubiquitous mobile usage was becoming, and that many hotel companies were scrambling to leverage this new sales and marketing channel. “We recognized an opportunity in that no one had yet been able to create a solution that would seamlessly integrate with and leverage existing hotel operating systems while giving hoteliers complete control over their mobile presence and guest experience,” Nicholson said. “Hence, TripCraft was born.”
The new app went live last week, and is now available globally and downloadable free of charge. The Mandarin Oriental Hotel Group iPhone application “MO Hotels” is found in the Travel category of the iTunes App Store at [www.itunes.com/appstore].
