More than 90% of participants in the M.I.N.D. workshop, which took place in Copenhagen in September, will hold an event in Copenhagen within the next 12 months
Traditionally, famtrips are often characterised by endless presentations of hotels, meetings locations and conference halls, but with M.I.N.D., arranged last month by VisitDenmark and Wonderful Copenhagen, participant involvement, training and experiences were top of the agenda. With the Danish Meetovation concept as its starting point, focus was on innovation and on Returns on Meeting Investment. And it paid off!
Very creative, very innovative, very refreshing
Having experienced a completely different famtrip during their 48 hours in Copenhagen, more than 90% of the 57 professional meetings agents from around the world who participated in M.I.N.D. said that they were planning a meeting or incentive event in the Danish capital within the next year.
The director of the Dutch bureau, Travel Events & Management, Drian Deurloo, said:
‘I have participated in many famtrips, but the way in which M.I.N.D. was arranged was completely new for me. It was very creative, very innovative, very refreshing and at the same time very relaxed.’
M.I.N.D. was arranged according to the Danish Meetovation’s five principles. Therefore, the programme in Copenhagen offered various different and innovative ways of approaching meetings and experiences. Among other things, participants were invited to make their own, classic smørrebrød (traditional Danish sandwich) by following a recipe. They then ate them at a large indoor picnic, surrounded by trees and birdsong, in one of the city’s larger venues, Øksnehallen. Participants also had do some work themselves, decorating a functional and creative meetings room to a specific purpose in the Clarion Hotel Copenhagen
Denmark can not compete on price as a meetings destination. Instead, it can offer great venues, high levels of service, accessibility, and so on, but, still, there are also many other cities which can offer these things. Therefore a greater focus is now being placed on brainstorming together with clients.
“What is unique about our meeting destination is our skills in creating results together with our clients and our sustainable profile, which is a part of our meetings concept, Meetovation,” says Anja Hartung Sfyrla, International Marketing Manager for Business Tourism at VisitDenmark.
Ten journalists from international MICE magazines also took part in the event.
