Best of Britain & Ireland Travel Trade Forum, the flagship event of the domestic travel trade calendar, is preparing for trade registration to go live on 6th December.
In addition, more than 200 buyers and press from 30 key international markets have now agreed to join the VIP Overseas Hosted Buyer Programme.
VisitBritain are delighted with the progress of BoBI 2011 and looking forward to engaging once again with the industry who will be presenting their best at the NEC Birmingham, 16th – 17th March.
Laurence Bresh, Britain Marketing Director, VisitBritain said: ‘’We at VisitBritain are looking forward to supporting BoBI in 2011 and welcoming everyone to celebrate what we have to offer.
‘’For domestic and international buyers, it is an unrivalled showcase of the depth and breadth of Britain’s world-class destinations, accommodation, attractions and more. Full of business, networking, social and educational opportunities, it is a key event in the tourism calendar.’’
The inaugural VIP Domestic Hosted Buyer Programme at BoBI 2010 was judged a great success by all parties involved. The new partnership between the Coach Tourism Council, Confederation of Passenger Transport, Group Travel Organisers Association and VisitBritain delivered a new vibrancy and quality audience to the event.
Industry feedback confirmed that this should become an annual initiative, so the partners will again help choose the top coach and group travel buyers for a VIP Domestic Hosted Buyer Programme.
More news to follow over the next few weeks on the VIP Hosted Buyer Programmes, online Meetings Planner, Hosted Press Guests and Networking events.
