2010 Event Production Show demographics hint at senior control of spend
Figures released ahead of the 2011 Event Production Show (2nd – 3rd February) underline the exhibition’s highly targeted audience of buyers with decision making responsibility and budgetary control.
Of the total audience in 2010, 43% were senior executives who make financial decisions for live events and whose collective buying power exceeds £2 billion per annum. The breakdown of attendees represents an increase of 11% year-on-year as the Event Production Show streamlines and narrowcasts its attendees.
The Event Production Show is recognised as a nucleus of buying power across the wider event sector; from festivals, experiential marketing, exhibitions and corporate events to televised spectaculars. The changing demographic of the 2010 show indicates that organisations are gearing up for the busy decade ahead which will see many of the UK’s events take their place on the global stage.
Organisers of the Event Production Show have also forecasted that an increase in visitors from the sport and stadia sector will characterise the 2011 show, with a series of live sporting showcases coming up over the next ‘Decade of Events’ including; the London 2012 Olympic and Paralympic Games, 2014 Commonwealth Games in Glasgow and 2015 Rugby World Cup.
The number of large-scale corporate and sponsorship dates surrounding these landmark events is also expected to increase the sporting scope of the 2011 Event Production Show, which will feature prolific sports event suppliers such as Ascot Structures, Q Dos Event Hire and De Boer Structures.
Sarah Brownlee, spokesperson for the Event Production Show said: “Breaking down these figures has given us a very useful insight into the level of seniority held by Event Production Show attendees. We are looking forward to again attracting delegates from sponsorship and brand management through to festival organisers and world class production houses.”
