Macdonald Hotels & Resorts has appointed Keira Farley as Head of Marketing to lead activity, as the group continues to strengthen its brand across the UK, Europe and North American leisure and business tourism markets.
With almost a decade of marketing experience behind her, Keira will apply her wealth of knowledge in both on-line and off-line marketing communications, garnered from coordinating large scale, cross-promotional campaigns targeting in excess of five million recipients. She joins Macdonald Hotels from her previous position as Marketing Manager for the People’s Postcode Lottery and prior to that, held the role of Senior Marketing Executive for Scottish and Southern Energy.
Keira will be responsible for building upon Macdonald Hotels’ brand presence across its core operating markets, utilising all existing and emerging communication platforms to forge more meaningful consumer engagement. Speaking of her appointment, Keira Farley, Head of Marketing, Macdonald Hotels & Resorts said; “I am incredibly excited to be working with Macdonald Hotels as it approaches the next chapter of its business development and I relish the challenge to continue to grow its presence across national and international markets.”
On her appointment, Ruaridh Macdonald, Sales & Marketing Director, Macdonald Hotels & Resorts commented; “We understand the value of investing in our brand. As we grow as a business, it is important for us that our brand continues to develop in line with this growth. Keira will play an instrumental role in achieving this and with her on board, we look forward to building on our business success.”
