Tourism agency VisitBritain can now officially claim to be the most influential national tourist board on Twitter.
Its main Twitter feed @VisitBritain is at number 42 in the latest international league table of companies listed under Influencers in Travels’ “50 Most Influential Travel Related Companies Online” with a “Klout Score” of 63-The highest for a national tourism agency in the world.
The Klout score has been derived from Twitter activity around @VisitBritain and how it engages with the online travel community and its influencers. Importantly the score is based on a lot more than raw follower numbers, and includes a whole raft of engagement metrics that measure who you are talking to in terms of influence, what you are saying and how much people are talking about you.
VisitBritain is ahead of major leaders in the Twitter sphere such as @GoogleTravel, @VirginBlue, @LATimesTravel and travel influencers @Jaunted. It is also one of only two public sector bodies to feature in the table published on http://ht.ly/3oODi
The highly influential position achieved by VisitBritain comes as the organisation plans to deliver the best global marketing campaign ever seen from the host country of an Olympic and Paralympic Games. It will build awareness of Britain amongst those who have never visited and revitalise Britain’s appeal in the important American and near European markets. Social media will be core to this campaign and VisitBritain has developed a range of social media platforms including LoveUK on Facebook and @VisitBritainBiz its corporate news feed on Twitter.
Laurence Bresh, VisitBritain’s Director of Marketing said: “This is clearly an achievement in itself and also a great foundation on which to build our use of social media to engage the world and inspire visitors to Britain. It will be at the heart of our campaigns to leverage the opportunities of the Royal Wedding in 2011 the Diamond Jubilee in 2012 and then the Olympic and Paralympic Games in London. It will help us showcase Britain to the world and deliver increased tourism revenues across the UK.
“Klout Score is fast becoming the standard for measuring influence on Twitter so we are delighted it indicates that we are an influential tourist board that is world class in its use of social media.”
