The Tourism Authority of Thailand is raising its digital profile with the launch of the “Amazing Thailand” mobile application; more than 100,000 downloads are expected by the year’s end.
Bangkok — The Tourism Authority of Thailand (TAT) has launched the “Amazing Thailand” mobile application to run on iPhone, Blackberry and Android, as well as popular devices such as iPad and iPod Touch. This underscores TAT’s success in promoting tourism through online marketing, and raises the organisation’s profile in the digital world, while revealing its digital marketing strategy for 2011.
Mr Suraphon Svetasreni, Governor of TAT said, “We introduced the “Amazing Thailand” mobile application because of our success in promoting tourism online to reach the digital world through digital marketing and social media marketing.”
At present, “Amazing Thailand” has more than 120,000 fans on its Facebook fan page, and TAT is currently ranked one of the top three tourism promotion organizations in the world. TAT is also extending its digital reach through Twitter @ThailandFanClub for foreign tourists and @Go2Thailand for Thai travellers.
Mr Suraphon remarked that TAT introduced the “Amazing Thailand” mobile application to develop new channels to promote Thailand’s tourism to more than 300 million potential target users worldwide.
This new marketing tool makes the most of the information on the TAT website, expands Thailand’s tourist databases, increases the number of fans and followers in social media, and will support new marketing campaigns in the future.
