Berlin, 17 February 2011– This is the third year that ITB Berlin is offering its visitors a trade fair guide for mobiles and smartphones. This year, iPhone and Android apps will be featuring a full text search for the first time. The mobile website at www.itb-berlin.mobi has relaunched with a new improved version.
GIATA & TOURIAS Mobile’s successful ITB Mobile Guide lets visitors navigate their way easily around the Berlin Exhibition Grounds. Besides a map of the grounds, information includes the programme of the ITB Convention, a list of events along with press conferences, presentations, receptions, and a function for looking up exhibitors. After the fair closes the ITB Mobile Guide provides users with information on the quickest way to the city centre and tips on Berlin nightlife. Also included are restaurants, bars and information on tourist attractions.
This clever pocket-sized trade fair companion can be easily downloaded onto many standard mobiles and smartphones, for example, from www.itb-berlin.de/mobil via a landline internet connection, from www.itb-berlin.mobi via a mobile phone / smartphone browser, or by texting (only one-time, low-cost charges for a text message and/or download).
The ITB Mobile Guide was developed by leading tourism content providers TOURIAS Mobile and GIATA. Both companies offer hotels, tour operators and travel portals comprehensive solutions for mobiles and smartphones. With GIATA TOURIAS tds travel agencies and tour operators are able to offer their customers a free iPhone travel guide to over a hundred of the most popular travel destinations. “Apps are the latest trend in the tourism industry “, says Christoph Schotter, managing director of Tourias Mobile GmbH. “It creates entirely new opportunities for destinations, tour operators and hotels in the marketing arena and for winning over new customers.“
