The doors open on TUR 2011 on 24 March, but preparations are already well underway. This year the TUR travel and tourism fair is also in the midst of an exciting process of change.
In the run-up to this year’s fair, TUR analysed feedback from previous exhibitors and trade visitors to the fair. The results will form the basis for a long-term process of change that began in December.
“We arranged a half-day conference with 15 participants, including exhibitors, led by exhibition guru Mikael Jansson from Nordiska Undersökningsgruppen. On the basis of the information that emerged from that we set up an internal working group at TUR,” says Per Magnusson, Exhibition Manager.
A vision of what TUR should become in 2015 is gradually being worked out.
“As a result we have started a process of change that aims to meet the wishes of exhibitors and visitors. We had already taken several steps over the last few years but had not communicated them clearly enough.”
Earlier initiatives include Meetings@TUR and a concept to sell inexpensive travel online in conjunction with the fair. In preparation for the 2011 fair TUR is committed to attracting new buyers to the fair by means of VIP invitations.
TUR 2011 takes place on 24–27 March. You can learn all about the fair and the ongoing process of change at www.tur.se
