The Tourism Authority of Thailand (TAT) together with a broad range of industry alliance partners is to launch the “Bangkok Stopover Amazing Offers”, a seven-month campaign to attract more transfer passengers and stopover visitors to Bangkok at ITB Berlin 2011.
It is designed to increase the attraction of stopping over in Bangkok as a transit hub and help “convert” today’s stopover tourists into tomorrow’s extended-stay tourists. It will also help enhance the awareness and exposure of the mainstream global tourism campaign “Amazing Thailand Always Amazes You”.
TAT Governor Suraphon Svetasreni said, “Visitors transiting in Bangkok before heading onto their planned destination will be enthralled by these ‘appetizer’ tours. They will get a fantastic first-hand experience of what Bangkok and its nearby environs have to offer and hopefully return for a more extended ‘main course’ visit.”
Transfer passengers at international airports in Thailand in 2010 totalled 3.4 million, according to the Airports of Thailand Public Limited Company’s figures. Target markets are transfer travellers from key European cities, especially London, Paris, Stockholm, Moscow and others.
Targetted at these visitors, the Stopover itineraries have been designed to suit all types of tastes and budgets. They cover 9 remarkably unique experiences with fantastic special privileges. A website, www.bangkok-stopover.com has also been launched with all the necessary details.
“As Thailand is a regional aviation hub, many flights from Europe stopover in Bangkok. Transit travellers can add a few days in Thailand to their travel plans,” Mr Suraphon said. “With the new Airport City Rail link, visitors can get into the city quickly and easily for some sightseeing or shopping.”
Prospective visitors are advised to book in advance and specify that this is a promotion of the Bangkok Stopover. For more information, please check the web site www.bangkok-stopover.com.
