Will Also StarMatthew Morrison, Plain White Ts, Parachute, Jason Reeves, Marc Broussard, Default, Matt Nathanson, Mat Kearney April 9, 10 and 11th in Napa Valley
Lenny Kravitz, Michael Franti & Spearhead, Colbie Caillat and Matt Nathanson will top the A-list roster headlining the next edition of “Live in the Vineyard,” the exclusive Napa Valley live music showcase presented by Aloft Hotels. Matthew Morrison and Grace Potter & The Nocturnals will also be among the artists performing intimate, acoustic sets in vineyards throughout Napa.
Aloft is the sizzling “style-at-a-steal” brand from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) that’s rocked the hotel industry since launching in 2008. With nearly 50 properties now open worldwide, the brand has enjoyed the fastest ramp-up in hospitality-industry history. Designed to appeal to the savvy, next generation traveler, Aloft brings urban-influenced, modern, open, and vibrant design at an affordable price point.
“Live in the Vineyard 7” will take place the weekend of April 9 at Napa’s stunningly restored art-deco Uptown Theatre. The all-star talent lineup will also include Plain White Ts, Parachute, Jason Reeves, Default, Marc Broussard and Hanson. Artists playing smaller sets throughout the weekend include up and comers Matt Hires, Mat Kearney and Dan Goldin.
Now in its third year, “Live in the Vineyard” (www.liveinthevineyard.com) is the brainchild of music-industry veterans Bobbii Hach-Jacobs and Claire Parr. These private, once-in-a-lifetime acoustic pop / rock music concerts unfold amidst the lush scenery of boutique wineries in California’s Napa Valley every April and November. Superstar and emerging artist performances are paired with intimate wine tastings and food pairings to give winners a truly unique experience.
Tickets for the “Live in the Vineyard” events are only available through special radio station promotions (featured on www.liveinthevineyard.com) and exclusive Aloft Hotels promotions, including ongoing Facebook giveaways at www.facebook.com\alofthotels.
“Music matters to our guests, and it’s exciting for Aloft to be their partner in exploring, discovering, and enjoying artists,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. “Along with our ‘Live in the Vineyard’ partnership, we’ve had great success showcasing artists in our hotels, and guests keep telling us how much they appreciate the live-music experience and the social scene at our w xyz bars.”
Along with the semi-annual festivals, Aloft hotels serve as venues for “Live in the Vineyard” artists who rock it up close and personal with hotel guests and local tastemakers through a series of live acoustic sets at Aloft properties across the country throughout the year. Artists like Five For Fighting, Plain White T’s, Brooke White, Ryan Star, Emerson Hart of Tonic and Green River Ordinance performed “Live at Aloft” events throughout 2010. Check out www.alofthotels.com/wxyzbar for updates on confirmed shows at Aloft hotels.
“Live in the Vineyard 7” is just the latest pop-culture partnership from Aloft. At the glittery recent opening of its Aloft Harlem property, R & B star Keri Hilson wowed an A-list audience. And Aloft recently became the first hotel brand to “break” a new recording artist. Through its much-talked-about “Project: Aloft Star” talent competition, Aloft invited Facebook users to vote on their favorite artist-submitted videos. The winner, California singer-songwriter Adrian Bourgeois, and runner up New Orleans native Jake Smith, are now on a national tour of Aloft hotels.
