The Dubai Events and Promotions Establishment, an agency of the Department of Economic Development, will be very active during the four days of ATM 2011 (May 2 – 5), with an independent stand (2480) at hall 3 of the Dubai International Convention and Exhibition Centre.
With several big initiatives that aim at attracting more visitors to Dubai, the agency will raise awareness on its new role and strategy to grow the retail and events sectors in Dubai, which will complement the tourism sector whilst fulfilling the government agency’s mandate to maximize the contribution of these two industry sectors to Dubai’s economy.
The Dubai Events and Promotions Establishment stand at ATM will also host, for the first time, some of Dubai’s biggest shopping malls. Dubai Mall, part of Emaar Malls Group; Deira City Centre, Mirdif City Centre and Mall of the Emirates, part of MAF Properties; Mercato, part of the Al Zarooni Group; Dubai Festival City, part of Al Futtaim Group; Dubai Outlet Mall, and the Dubai Shopping Malls Group will showcase a plethora of activities and promotions for the coming months. These entities are also some of the strategic partners of the Establishment.
Dubai Events and Promotions Establishment recently announced its new role and mandate to grow the retail and events sectors in Dubai. It will develop, promote and support retailers, festivals and the numerous events held in Dubai each year, ensuring year-round attractions and reasons to visit the Emirate, its festivals, malls, souks, and high streets. It will also be in charge of managing and facilitating a unified Dubai calendar of events which will be an informative official portal for all events taking place in the Emirate around the year.
Ms. Laila Suhail, Chief Executive Officer of Dubai Events and Promotions Establishment explained that the agency’s participation in ATM 2011 couldn’t have come at a better time, stressing that the Arabian Travel Market is the ideal platform for the Establishment to communicate its new programmes and strategies to industry professionals from across the region. “Our participation aims at interacting and informing the travel and tourism industry stakeholders of what we can offer them to attract tourists to Dubai,” she said. “Our products have a direct and indirect impact on Dubai’s tourism sector, and we strongly believe that by enhancing the performance of the retail and events sectors, we will be adding more value to the overall experience that Dubai has to offer to its visitors.”
Dubai Events and Promotions Establishment will also be highlighting its upcoming Dubai events, including the highly popular Dubai Summer Surprises 2011 (DSS), and Modhesh World, one of the largest covered edutainment theme parks in the region, in addition to Ramadan festivities and ‘Eid in Dubai’ – Eid Al Fitr 2011.
“We are delighted to be participating in ATM 2011 with some of our strategic partners for the first time in a travel and tour exhibition. We see this cooperation as an extension of our mandate and efforts to combine the retail and the tourism attractions and present them to end consumers,” concluded Ms. Suhail.
Arabian Travel Market has grown to become the biggest show of its kind in the region and an acknowledged event in the global travel and tourism calendar. The 2010 edition hosted over 2,200 exhibitors, attracting more than 22,000 visitors.
