PETERBOROUGH, England, April 28, 2011 /PRNewswire/ — New research by Thomas Cook, the travel company that offersholidays worldwide, has revealed that 30 per cent of UK people are still looking to book their 2011 summer holiday – and are looking for a great deal.

With 10 per cent of people having not yet booked, but definitely intending to, and 20 per cent waiting to see, Thomas Cook has today launched its Late Booking Holiday Offers for this summer.  As expected in these current times, price is the most important factor with 33 per cent of those left to book keen to spend less than last year, with 44 per cent looking to spend the same.

A spokesperson for Thomas Cook UK & Ireland said, “With concerns about finances, rising fuel costs, government cuts and job security top of people’s minds, you’d be forgiven for thinking the annual summer holiday abroad had been forgotten – especially with the UK weather being so good.

“Far from it – our research has told us that many people are waiting to see and holding out for a late deal, and it’s great news that with the summer just around the corner, now is the time to take advantage of the best deals of 2011.  We’re offering guaranteed savings across our brands with deals on all our holidays. ”

Traditional destinations for flexible holidays

This summer Turkey holidays will continue to be a firm favourite as it promises the widest choice of accommodation, fantastic resorts and hard to beat value for money.

However, as Thomas Cook said earlier this year, the traditional package holiday destinations of Spain and Greece are set to win back the Brits this year, with the added bonus of the pound strengthening against the euro it also means better value for money for holidaymakers once in resorts on everyday items such as meals and drinks out.

Thomas Cook’s Late Booking Holiday Offers are available from its holiday experts in its Thomas Cook and Going Places stores, online at http://www.thomascook.com, or by calling 08444-12-59-59.

Research carried out in March 2011 by YouGov on behalf of Thomas Cook UK & Ireland, as part of YouGov’s online Omnibus survey of over 2000 GB adults.