Is it going to rain? Where are they going to honeymoon? How many people will turn up on the day? VisitBritain gives you a chance to have your say on the big day.
With the wedding of Prince William and Catherine Middleton just weeks away and the world’s media full of speculation about the big day, VisitBritain has invited its fans on Facebook (facebook.com/loveUK) to offer their own predictions to interact with its global audience and further showcase Britain overseas.
The details have been the subject of speculation online and in the media, as fashionistas, Royal watchers and commentators look for clues: Who has designed Kate’s wedding dress? Where will the royal couple honeymoon? What car will Prince William arrive in?
The aim is to bring thousands of new fans into the Love UK group – so that they can be inspired by Britain messaging every day – engaging them around the fun events that will take place on Prince William and Kate’s big day.
“People are looking forward to seeing the finer points that will make the big day that much more exciting and fun,” said Justin Reid, head of digital for VisitBritain. “Royal Wedding Predictor will be a good way to engage with our growing community of fans overseas – and to help celebrate the fantastic culture and heritage of Britain that makes us such an attractive place for potential visitors.”
The Royal Wedding Predictor application will record fans’ predictions and let them invite their friends to share what they think the right answers will be. After making a prediction, fans will be able to see the predictions other people made – their friends, people from the same country and from around the world.
Social application developer, Betapond, which built VisitBritain’s innovative and highly regarded Top 50 Places Facebook application, built the Royal Wedding Predictor. Richard Delevan, managing director of Betapond, said: “We’re delighted to have worked with VisitBritain on this project. It’s an honour to have a small part to play in such a big day for fans of Britain. Once again, VisitBritain shows why it’s a leader in using social media for destination marketing: they consistently give their fans the ability to be part of a wider community in a fun and engaging way.”
VisitBritain has grown its Facebook community by 300% since last autumn. It expects that by engaging with fans in this way it will accelerate that growth even further.
