CeBIT Australia celebrates its tenth anniversary this month with a promise to be the biggest and most extensive business technology event in Australasia in 2011. Introducing a number of new initiatives including an unsurpassed line up of keynote speakers, exhibitors, international delegations, a new partnership with the NSW Government, and the inaugural partnership country program, CeBIT will provide the most up-to-date information on the latest in business technology.
CeBIT Australia 2011 will attract over 30,000 business professionals. Visitors will have access to cutting edge technologies covering 19 business sectors and more than 100 global thought leaders through its CeBIT Global Conference program. These specific areas will cover a multitude of ‘hot’ topics including cloud computing, adoption and integration of enterprise solutions for tablet PC’s and smart phones, ecommerce, Health and unified communications, to name just five of the 19.
Managing Director of CeBIT Australia, Jackie Taranto says: “In 2002 we greeted 15,000
visitors and 380 exhibitors. CeBIT Australia has now grown to consistently attract over
30,000 visitors, with exhibitors offering over 2,000 technology solutions. In our tenth year we are recognised as more than just a technology event, CeBIT Australia is the leading business event in the region, providing the total offering for those who want to stay ahead with technology.”
One of the most significant developments at CeBIT this year is the introduction of an
official ‘Partner Country’, this year being Germany. The arrival of German Deputy Chancellor and Foreign Minister, Guido Westerwelle, and his high ranking diplomatic and business delegation, will bring many opportunities for further developed trade and The Leading Business Event for the Digital World bilateral relations between Germany and Australia. CeBIT Australia is the first CeBIT outside of Germany to introduce this initiative.
Germany is Australia’s tenth largest trading partner (the second largest amongst EU countries), with a total of A$14.36 billion of total trade recorded between the two countries in 2009(1). This translates to 18.6 percent of 2009 trade between Australia and the EU. Germany’s exports to Australia in 2009 totalled A$11.72 billion whilst Australia’s exports to Germany in 2009 were A$2.64 billion .
