The Ex Awards were presented at the 9th Event Marketer Summit in Chicago on 16 May 2011. The prize attracted more than 700 submissions, and VOK DAMS succeeded in winning the gold award in the category Best Production of an Event and the coveted Ex Award in the category Best Single Venue Market BtoB Event/Meeting for its Porsche project.
For this nominated project, VOK DAMS was the lead agency and was supported in the event’s implementation and realization by Mindact, Agentur für Marken(t)räume, and S&T Wirth. More than 1,600 Porsche dealers from all over the world participated in the event. Divided into five groups, the dealers had the opportunity to explore every detail of the vehicle during a spectacular laser light and fireworks show and a specially organized test drive. None of the participants could escape the Porsche fascination and myth, which were the focus of this dealership launch.
Thus, the jury of the high-standard international award competition for live communication – the Ex Awards 2011 – has given further proof of the creative accomplishment and realization of the project, which has already won many prizes.
