International buyers of leisure tourism ask information about the new city tax for florentine hotels. This is the most frequent request communicated to FCB at London City Fair 2011, the ETOA workshops in partnership with European Cities Marketing and supported by Visit London, held on June 20th at the London Hilton Metropole Hotel. During the fair there were preoccupation about the new tax that the City of Florence has provided with a contribution rates from 1 to 5 euros per night, based on the characteristics of each hotel from July 1st, 2011. Many buyers express their fear for a relapse of the tourists flow of Florence due to the new disposition.
The event brought together more than 500 players in the MICE sector, including tour operators, hotels and Agencies for Tourism. FCB represented the tourism board of Florence.
ETOA is a trade association representing the interests of international inbound and intra-European tour operators and their suppliers. Since its foundation in 1989, ETOA has grown to include over 500 member organisations, of which more than 150 are Tour Operators. ETOA’s calendar of networking events includes GEM, HEM, BIM and now City Fair.
ECM provides a platform on a pan-European basis for cities to perform better in their convention and tourism activities through the exchange of knowledge and best practice within a city marketing framework.
LONDON CITY FAIR: CURIOSITY ON THE NEW FLORENCE CITY TAX FROM INTERNATIONAL BUYERS
