London and Partners, the new promotional agency for London, has appointed Euro RSCG London PR as its international PR agency.
Launched on Friday 1st April, the agency is responsible for promoting leisure and business tourism, foreign direct investment and business growth, attracting major events and international higher education students and brings together the remits of Visit London, Think London and Study London.
Euro RSCG London PR was appointed following a three-way pitch managed by the COI, will represent London & Partners in 7 key markets; USA, France, Germany, Spain, Italy, India and China and will promote all areas of the London & Partners business. The agency will be tasked with promoting the capital as the best big city on earth.
London is the world’s most popular international destination welcoming over 25 million visitors and 105,000 international students per year and is home to over 27,000 foreign companies. As the city gears up for the 2012 Olympic and Paralympic Games, it is more important than ever that London continues proactive promotion both in the run up and beyond the Games.
Commenting on the appointment, London & Partners, Marketing Communications Director Martine Ainsworth-Wells said:
“We appointed Euro London PR as the best placed agency to communicate London’s offering across business, tourism and education. In addition to their strong global network, Euro London PR has experienced working with key stakeholders across our three business areas. We look forward to working collaboratively to ensure London remains the first choice for visitors, investors and students.”
Andrew Robinson of Euro RSCG London PR said:
“London is big news around the world. Our role will be to help convert this interest into visitors, students and investors. We’ll be supporting London & partners across a range of landmark events and news opportunities by providing support from our international network.”
Over the next few months, Euro RSCG London PR will be supporting the international roll out of London & Partners in key overseas markets, promoting London’s meeting and conference spaces, showcasing the capitals offering for international businesses as well as promoting the city as a leisure destination.
