- The majority of the companies that took part at the last edition of the fair have already confirmed their attendance at this new edition
- Fashion parades, the Beauty Care and Spa Congresses, master-classes on hairdressing and manicure and Make-Up Championships will all form part of an interesting Coinciding Activities Programme
Madrid, June 2011.- SALON LOOK INTERNACIONAL, the Image and Integral Aesthetics Exhibition, an event organised by IFEMA, will stage its fourteenth edition between 14th and 16th October at Feria de Madrid. This grand trade event specialising in the world of integral beauty care will once again stage the largest exhibition in Spain catering for the Beauty Care, Hairdressing, Make-Up, Natural Cosmetics and Wellness sectors, based on the participation of the leading Spanish and foreign companies. Throughout the event’s three-day duration, professionals will be able to discover all of the innovations that have emerged within these different sectors, whilst also completing their visit by attending a packed and varied Coinciding Activities Programme.
At this edition, SALON LOOK INTERNACIONAL will maintain the layout witnessed in previous years, thus facilitating the circulation of trade buyers throughout the event and facilitating the staging of trade meetings. In this respect, Hall 3 will feature the companies specialising in Beauty Care, Aesthetic Medicine, Wellness, Spa Treatments, Natural Cosmetics and Make-Up, whilst Hall 4 will feature the Hairdressing brands and the Sales Area. The North Convention Centre at Feria de Madrid will provide the setting on this occasion for the staging of the HAIR LOOK FASHION SHOW and the new HAIR LOOK ACADEMY concept, which will encompass a series of hairdressing workshops and courses, based on the participation of the most prestigious companies. Furthermore, SALON LOOK INTERNACIONAL will once again host the staging of the Zoom Area, a section of the fair where various brands will be able to present the latest developments on the market. At previous editions this section has been very warmly received by both manufacturers and distributors and visitors.
A Comprehensive Activities Programme
Once again on this occasion, the fair will feature a comprehensive Coinciding Activities Programme, which will take place mainly on Saturday and Sunday. Among these activities, we might mention the Beauty Care Congress and the Wellness Congress, as well as the Nails and Make-Up Championships, not to mention a diverse range of workshops and demonstrations.
Under the heading of hairdressing, the latest new international trends regarding cuts, colours and treatments will be presented at the different parades that form part of the Hair Look Fashion Show 2011, which is due to take place at the North Convention Centre at IFEMA.
Excellent Prospects Regarding Exhibitors and Trade Visitors
With regard to next October’s fair, everything seems to indicate that this new edition of SALÓN LOOK INTERNACIONAL will be highly successful. With still four months to go before the staging of the event itself, the majority of the exhibitors who attended last October’s edition have already confirmed their participation.
As in previous years, IFEMA is organising a Foreign Trade Buyers Programme aimed at various different countries, with a view to boosting and developing the international dimension of SALON LOOK INTERNACIONAL.
The last edition of SALON LOOK INTERNACIONAL, which took place in October of last year, concluded with some highly satisfactory results. Some 400 exhibitors took part at the event, representing one thousand brands. In general, they stated that they had fulfilled their marketing expectations and had managed to establish a number of highly interesting trade contacts. The fair was attended by more than 78,500 professionals from all around the world.
Throughout the course of the next edition of the fair, SALON LOOK INTERNACIONAL will be open from 9.30 a.m. through to 7.00 p.m.
