SINGAPORE, July 20, 2011 – TTG Asia Media has launched a digital version of TTG Asia, the leading Asia-Pacific travel trade news publication. The new product not only makes it even easier for the regional travel industry to access relevant news for their business on-the-go, but also allows industry professionals outside Asia-Pacific (who were previously unable to receive the TTG Asia print copies) to subscribe to the digital publication. This will significantly boost the readership of the thirty-seven year old travel trade title.
Labelled TTG Asia DIGITAL, the online version of TTG Asia is powered by DigitalDM, a world leader in digital e-publishing solutions, and can be read by the travel trade at their convenience regardless of their technology platform. At launch, over 25,000 travel professionals will receive an e-mail with a direct link to the online publication. This includes 10,500 additional readers on top of the existing TTG Asia print subscribers. TTG Asia DIGITAL can also be accessed from the TTG Asia website (www.ttgasia.com).
For the convenience of the travel trade, TTG Asia DIGITAL is available in three versions:
ONLINE: Travel agents can view TTG Asia DIGITAL through an internet web browser immediately without any extra setup.
DESKTOP: The travel trade can download the entire issue of TTG Asia DIGITAL onto their PC or laptop for later viewing without having to be connected to the internet.
MOBILE: Using a mobile device such as an Apple® iPhone® or Android smartphone, travel agents can access TTG Asia DIGITAL wherever they are, 24/7.
Darren Ng, managing director of TTG Asia Media, said: “TTG Asia has always been at the forefront in offering the most relevant and insightful news to the regional travel trade. The launch of TTG Asia DIGITAL enables us to reach the global industry and provide even more travel agents with Asia-Pacific industry news analysis and insight – wherever they are.”
“Our increased readership will also benefit our advertising partners, who gain additional exposure at no added cost. With online distribution, the physical barriers that limited readership no longer apply, and allows for a global audience that is keen to understand the issues affecting the travel industry in the Asia-Pacific region.”
Readers of TTG Asia Media’s other print publications (including TTG China, TTG India, TTGmice, TTG-BTmice China as well as TTG event dailies) can also look forward to Digital versions by the end of the year.
