Firenze Convention Bureau and In Your Tuscany together for the congressional promotion of the territory
The partnership will be presented on September 16th at Palazzo Medici Riccardi with the participation of the Presidents Giacomo Billi (FCB) and Cristina Pagani (IYT) and the FCB Director Carlotta Ferrari.
A great innovation for the Tuscan tourism and not only, a partnership which focuses to the promotion of selected b&b and local relais to a business target, in order to reinforce the offer of the Florentine destination.
This is the result of the deal recently signed between Firenze Convention Bureau and In Your Tuscany, an association operating in the promotion of regional b&b. The benefits for the associated structures will be represented by: comunication services, web marketing and press promotion, with also the possibility to improve their visibility in the occasion of events and congresses, especially through an innovative on-line booking system called “Room Manager” offered by FCB. At the moment the b&b and relais which have already agreed to the initiative are 11, but this is a first step of selection on the basis of quality of service.
“Today the venues request for meetings and events is not focused on hotels and traditional accomodations – said Carlotta Ferrari, Director of FCB –, this is why we have decided to involve b&b and relais giving them a great opportunity of visibility and promotional support. Together with In your Tuscany we are doing a selection of the most qualified activities that we believe suitable to welcome the participants of events or congress. The benefits for the structures – added Ferrari – are represented by the possibility to accede to both FCB and IYT services with a reduced price”.
“In Your Tuscany has always worked – said Cristina Pagani, President of In Your Tuscany – in the research of innovative forms of aggregation, able to give effective responses to the rising request coming from a lot of structures of accommodation in Tuscany. For this aim we have signed this important partnership with Firenze Convention Bureau, in order to valorize the Florentine offer”.
In Your Tuscany is an association of extra-hotel structures in Tuscany . Formed by managers and owners of structures of accomodation which have the same interests about their sector – Farms Holidays, Relais, Rent Rooms, B&B, CAV, Residences. For more information: www.inyourtuscany.com.
Firenze Convention Bureau is a fifteen year-old non profit organization that combines the cooperation of both public and private sectors in order to offer a service that is distinctively emblematic of the city of Florence. FCB has the Province of Florence as its main stakeholder and the strong support of the Florentine Municipality, the Chamber of Commerce, the Tuscan Regional government as well as the input of the over 60 private members highly specialized in the meeting industry all with the common purpose of making the organization of events and congresses in the capital of Tuscany easier and faster. For more information: www.conventionbureau.it.
