The Reader’s Digest magazine has now conducted their eleventh consumer survey across Europe to find out which were the most trusted brands within different product categories. Once again Kuoni came out top of the Swiss tour operator branch. This achievement was recognised by the Pegasus Award, which was presented in Zurich on Thursday, 8 September 2011.

For the eleventh time in a row, the Swiss do not trust any other tour operator as much as they do Kuoni. These are the findings of the representative survey entitled ‘Reader’s Digest European Trusted Brands 2011”, which has determined the most trusted brands in 16 European countries. More than 1600 Swiss people were asked about their most trusted brands as part of the largest European consumer survey.

‘The past year has not been easy for tour operators, which makes this award even more meaningful to us. It proves that people still attach great importance to quality and a reliable brand such as Kuoni, even when times are hard’, explains Remo Masala, Chief Branding & Marketing Officer of the Kuoni Group. ‘Kuoni continues to uphold its values of reliability and tradition, while continuously providing innovation that will shape the future world of travel. We are proud that the Swiss appreciate our work and have expressed their greatest faith in us once again.’